Case Study - CP-TEL

CP-TEL is the local telecommunications service provider for the Natchitoches area of Louisiana. Their marketing collateral included a wide variety of styles and designs.

In anticipation of new product rollouts—digital television and video on demand—CP-TEL needed a fun and upbeat look that integrated their classic red and black company colors. They also needed a consistent look for all of their marketing pieces.

Apex works with Pivot Group, a full-service marketing agency that works with rural telecommunications companies, to provide ongoing creative services to CP-TEL.



Old Collateral (Pre-Brand Update)
CP-TEL’s product offerings had grown in recent years, and new collateral was not consistent.



Old Web Site (Pre-Brand Update)
CP-TEL’s web site was a dynamic source of product and service information, community news, and local connections. The web site was an excellent marketing and public relations tool that needed an updated look that integrated overall corporate image.




New Look for Digital TV Rollout
CP-TEL’s brand update and new collateral was designed around the launch of their new digital TV product. Circular graphics were incorporated with the company’s red and black palette to reinforce corporate image while adding movement and a sense of excitement.








Channel Lineup & Misc



Rollout - Triple Play
In preparation of CP-TEL’s launch of Triple Play, new colors were introduced to the color palette. A multi-panel “peek-a-boo” brochure was designed to maximize product information and minimize printing costs.














Newsletters






Bill Inserts




Campaign - Back to School '07



New Web Sites
CP-TEL is in the process of creating two new web sites: a standard corporate web site for product and service information, and a new start page for promotional information and community news.
The new sites are being designed so CP-TEL marketing staff can make updates and replace web ads.


Click here to view CP-TEl's new web site   Click here to view CP-TEL's new Start Page




Direct Mail - Postcards





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