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The same old story – the fight for love and glory – and the consumer’s money.
See how the veterans of the advertising wars face off in their viral video efforts.
Looks like Coke has a bigger Latin-American advertising budget.
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10 Tips For Your First Email Campaign
How to plan, create, and execute a successful first email campaign
From Digital Web
You’ve just finished a cool new website and now it’s on to Phase Two of the business plan: email marketing. You just built an entire website—one little HTML email newsletter couldn’t be that hard, right?
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If this is your first foray into email marketing, set the bar really, really low. Nobody can jump right in and send weekly emails. Writers block, procrastination, and fear usually prevent most people from sending very frequent emails.
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Yellow Pages [Still] Deliver Robust ROI for Advertisers
Yellow Pages, a $31 billion industry worldwide, continue to give advertisers large volumes of valuable customer leads — and high ROI — according to call-tracking data issued by the Yellow Pages Association (YPA), based on a study by CRM Associates, writes MarketingCharts.
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Still provide ROI (and still expensive...)
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60% of women rely on the Internet for health information.
85% of women who use the Internet have researched women’s health issues online.
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Online Gender Gap
When it comes to looking for advice regarding health information, women are more likely to look to the Internet than to friends and family, according to a recent study.*
Increasingly, women are turning to the Internet to organize their findings, becoming more proactive in their decision-making when it comes to their own health. As the number of women using the Internet for information and resources grows, user-generated content (USG) plays an increasingly important role since women are likely to engage in health conversations online.
Source:
Marketing Management Magazine – March/April 2008
* Study conducted by comScore, Inc. in January 2008. |
Got an interesting trend you'd like to share? Let us know about it.
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