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77 million Americans, appr. 50% are heads of household are early adopters
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| 40% of Gen Xers (28-41 yrs) are early adopters |
| 49% own an MP3 player |
| 70% have broadband Internet at home |
| 60% are “sick of advertising today” |
| 1.5 times more likely than the general public to own a laptop |
Source:
Marketing News Nov 07
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By Kelly Mooney, MooneyThink.com, Standing in the Customer’s Shoes
Sears' Wish Book, an old favorite, is back. And not just the same old hefty tome, but a sleeker (since it went away in 1993, the catalog decreased from 700 pages down to 188), restructured, and, I'll say it, hipper version. Just the fact that Sears brought Wish Book back shows that Sears recognizes that shoppers don't live all online or off, that we migrate between channels.
Read more>> |
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Sears is banking on direct mail to increase online shopping.
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By David Isserman, The Creative Connector
on Adverblog
In The Netherlands, a social movement is born to protect the free use of the magenta colour in communication materials. The fight has begun recently, when mobile carrier T-Mobile has started a legal fight versus a series of Dutch brands such as Slam FM, Compello and 100% NL which use magenta in their logo. |
Basically T-Mobile claims it owns the rights to use magenta in commercial materials, saying the registered them at the Oami... It's such a silly thing!
I remember a similar case a few years ago, when Easy entered the mobile phones market and Orange started a legal action against easyMobile over its use of the color orange to promote telecommunications services. I don't know the end of the story, but I think it's curious to note mobile carriers have a complex with branding colours. |
Source: Dynamic Graphics, Dec 2007
"Don't Ignore the Data"
Sometimes factoids just slap you in the face and wake you up to reality—and opportunities:
85% of women today claim brands still don’t understand them, and most are annoyed by brand messages, according to marketing consultancy Woman Wise.
79% of American Men say they can barely recognize themselves in advertisements, according to agency Leo Burnett. |
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Isn’t it remarkable that the millions of dollars spent on market research end up resulting in advertising and marketing campaigns that, in the main, don’t resonate with either sex?
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Got an interesting trend you'd like to share? Let us know about it. |
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