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Ever wonder what it would be like for
Bill Gates on his last day at work? Take a look at this light-hearted video clip, and enjoy a star-studded cast of Bill’s “friends.”
Click Here to View>>
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SEM Predictions for 2008
By Kent Lewis and the Anvil Team
It's that time again. For the past three years, I've put Anvil out there with what I can only describe as unconventional wisdom about the search engine marketing (SEM) industry predictions. Before I launch into Anvil's 2008 SEM predictions, I figure it's worth turning the clock back to December 2005, when we wrote our first set of predictions.
Read more>>
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New online advertising options, the emergence of
a powerful new
Google tool, and more. |
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By David Greiner, Vitamin
In the last 18 months we’ve seen the new version of Hotmail, known as Windows Live Hotmail, and the new Yahoo! Mail sport a preview pane layout that blocks images by default for unknown senders.
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Even though achieving consistency in how your emails are rendered is a challenge in itself, you’ve still got a long way to go before it actually arrives in your subscriber’s inbox. The world of email deliverability has changed a lot in recent years. Originally, content was king. As long as you weren’t blacklisted and your email content didn’t include lots of “spammy” words, then you had a good chance of getting delivered. Today however, ISP’s and spam filtering technology has got a whole lot smarter and more aggressive.
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Current job/position:
Account Manager-Henry V Events
President Elect-AMA Oregon
Main job responsibility: Day-to-day client relations, sales and business development
First marketing (or marketing-related) job, and what about it made you want to stay in marketing:
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Chylon Pappas,
Account Manager-Henry V Events & President Elect-AMA Oregon
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My first experience in marketing was back in my Girl Scout cookie selling days. Marketing plan, sales goals, we had it all. As a troop we came up with creative posters, set up booths at local shops, and went around the neighborhood to sell cookies. I was on a roll until my first horrifying door-to-door experience. After that I developed a new strategy and sent the rest of my cookies to work with my dad. From that experience I realized door-to-door may not be the best approach, but I did enjoy the creative process that was involved.
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A recent study* found that 81 % of newspaper web site users also read the printed newspaper within the last sevens days of taking the survey. These crossover users (print and online readers) have a deep affinity with the publications, visiting the newspaper web site to:
- Access breaking news
- Find articles seen previously
- Find things to do, places to go
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Crossover users are more likely to read the printed paper in the morning (63% read before 10 am) and access the online version in the later afternoon and evenings.
Source: Quirks Marketing Research Review Magazine,
January 2008
*Study released by Newspaper National Network LP, conducted by Scarborough Research |
Got an interesting trend you'd like to share? Let us know about it.
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