Guy Kawasaki on Social Media & Marketing in 2008
From Forrester’s Marketing Blog
I was fortunate to have lunch with Guy Kawasaki, famed former Apple Evangelist, VC, Marketing Author, CEO of a startup, and hockey enthusiast. Right off the bat, I asked Guy what his predictions were for marketers in 2008, he suggested that due to conservative budgets that measurement and metrics will drive programs.
We also chatted about social media tools that he uses, and the success of how they integrate to promote his startup.
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Guy Kawasaki
Looking to invest in products that
"face the customer."
Uses Twitter to find articles.
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2007's Worst Web Sites
From WebSitesThatSuck.com
The epitome of good ideas gone bad, this annual review provides excellent examples (and a certain amount of entertainment) of how NOT to design an effective web site.
From Microsoft’s unreadable homepage text to the high-end e-commerce site that requires a slide rule and the patience of a scientist to navigate successfully, you’ll enjoy this quick year-in-review from the veterans at WebSitesThatSuck.com.
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- Best Days to Redeem
Source: Marketing Management Dec 2007
"Got The Message"
For marketers who are interested in exploring using coupons on mobile devices, here’s some good advice.
Some days are better than others for mobile coupon redemption. Most discounts are redeemed on Saturday, then Tuesday, and then Sunday. The best chance of success for mobile coupon redemptions geographically are Florida, California, and Texas.
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Know Your Hook...& More
From Influential Marketing Blog
A big mistake that many exhibitors make at tradeshows is sticking to what they believe they have paid for. This means only marketing from a booth, following all the rules of the event and not venturing out. This is the easy path, and one that is often taken because the staff at a booth is not incentivized to do more. If you think about the tradeshows that you have been to, the brands that stand out most are the ones that are wandering the halls, attending and asking questions at sessions, and generally taking a more proactive and guerilla approach to marketing.
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