Who's Into WOM?
Baby Boomers go for advice, but shy from online purchasing

According to recent research, baby boomers are heavily involved in word-of-mouth (WOM). When fellow boomers ask for advice on products and services, they deliver.
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Marketing Sherpa
B2B Marketing Trends
Trend Watching
Marketing Profs

Second Life Virtual World
An Emerging Resource for Market Research
The media is calling Second Life the future of the Internet. With more than 6.5 million residents worldwide, the online virtual world has the momentum of a freight train with little direction. It’s still a bit of a novelty, just like in the early days of the Internet, but this time, businesses don’t want to be left behind.
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Cris Schulz, Daily Journal of Commerce
AMA Oregon MAX Chair

"Know who you want to buy your product or service inside and out. Become that customer for at least week, so that you can see what makes them make the buying decision."

Marketer Profile
Cris Schulz, Daily Journal of Commerce

Current job/position: Advertising Director,
The Daily Journal of Commerce

Main job responsibility: Sales and Marketing

First marketing (or marketing-related) job, and what about it made you want to stay in marketing:
While I was at the 2001 Winter X Games in Aspen, CO, I saw that the athletes needed some help getting media coverage for their sponsors. So I saw a need to bring athlete and media together to get marketing for the sponsors. After that event, I was hooked, and this is still something I do today as my weekend warrior gig.
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