By Debra Aho Williamson, Senior Analyst, EMarketer
Revised US social network ad spending projections estimate that advertisers will spend $1.4 billion to place ads on online social networks this year, down from the previous projection of $1.6 billion. Today's economy, combined with the fact that social networks are still trying to come up with successful ad models, has led to lowered ad spending projections for the next few years.
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It’s everywhere—with billions of participants—
but marketers still struggle to make it work for them.
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“Death by PowerPoint” is the popular term for the much-dreaded meeting where a presenter subjects his audience to slide after slide.
But PowerPoint is not the enemy.
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By Dave Gray, Communication Nation
PowerPoint presentation. In the early stages of an initiative, PowerPoint is used in strategy sessions, to present proposals and put forth plans. Later, it’s used for updates and progress reports. In the final stages, it’s used to report back and to present findings and conclusions. PowerPoint is everywhere, and it shows no signs of going away anytime soon.
Why is it used so broadly? And how did this simple tool become so entrenched in business? Here are a few thoughts:
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A Rance Crain Interview with Keith Rienhard
New York – Ad Age.com
Recent Advertising Hall-of-Fame inductee Keith Reinhard created some of the advertising industry’s most famous lines. In the nine-minute interview, Keith tells the story of how the State Farm’s “Like a good neighbor, State Farm is there” and McDonald’s “You deserve a break today” were created.
Click here to view the video>>
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Keith Reinhrd - commercial artist to tag line guru
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THE KING'S NOT SO COOL.
Social media is a powerful tool – sometimes too powerful when wielded in the wrong hands.
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From The Consumerist
The next time Burger King VP Stephen Grover goes online to spread FUD about labor advocates, he should probably leave his daughter out of it. For one thing, she's a horrible accomplice and will spill her guts to the first reporter who calls. For another thing, this forthrightness clearly makes her too ethical to smear a group that's trying to bring pay for tomato pickers up to living wage levels.
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