Marketing in the Net TV Era
From Marketingshift.com
The increasing number of TV viewers watching programming online is forcing the networks to develop integrated marketing programs that drive audiences in both directions.
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There are tough questions to be answered—what are the best ways to use the web to complement TV programs, and how can the Internet be used to get more people to watch shows live rather than stream them later?
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“Free Love”
Expect it to become an integral if not essential part of doing business
From Trendwatching.com
FREE LOVE: the ongoing rise of free, valuable stuff that's available to consumers online and offline. From AirAsia tickets to Wikipedia, and from diapers to music.
FREE LOVE thrives on an all-out war for consumers' ever-scarcer attention and the resulting new
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business models and marketing techniques, but also benefits from the ever-decreasing costs of producing physical goods, the post-scarcity dynamics of the online world (and the related avalanche of free content created by attention-hungry members of GENERATION C), the many C2C marketplaces enabling consumers to swap instead of spend, and an emerging recycling culture.
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Even with it's well-known über lenient return policy, Nordstrom is no match for L.L. Bean. According to a recent survey*, Maine-based L.L.Bean ranks #1 in customer satisfaction. Go ahead and return those decade-old moccasins—Bean is happy to take them…their customers know it and love them for it.
Source: Marketing News 2.15.08
* Survey conducted by BIGResearch for the National Retail Federation and American Express. |
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NewsFire is a New Choice for Free
News Feed
Possibly feeling the pressure from the giveaway of the NewsGator client applications, Mac OS X RSS reader NewsFire is now free. Unlike the NewsGator giveaway, this one doesn’t involve the company collecting your attention data, since NewsFire doesn’t have any synchronization or online piece.
NewsFire enjoys a reputation as the most beautiful of the OS X newsreaders, so this will be good news for those who like the shiny operating system. |
Got an interesting trend you'd like to share? Let us know about it.
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