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What do you do if you’re a new broadband provider trying to hit it big? Hire David Hasselhoff to do a TV commercial of course!
Unfortunately, we aren’t sure if it’s a hit…or a miss.
You decide—click here to view the video>>
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Get on Board or Get Behind
From Mooneythinks.com
As most brands debate the merits of and policies around blogging, some digitally-adept CEOs are further ahead--140 characters ahead to be precise. Yes, they're twittering. And with each tweet they're both mining and sharing insights, and communicating directly to the digital elite that they "get it" or who appear to be early adopters.
Online shoe retailer Zappos has almost 200 of its employees twittering. Zappos even tells you how many followers each employee has. The most popular twitterer is CEO Tony Hsieh with more than 2,700 followers.
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Shoe company, Zappos, has almost 200 of its employees twittering
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Viewers are grabbing the video status bar, trying to click further along or to the end—while trying to figure out how to skip the ad, they’ve missed the entire ad altogether.
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But Does Anybody Care?
From Marketing News, April 2008 Edition
Marketers and web sites alike are struggling to bring to the Internet ads t\hat resemble TV without turning off viewers. The results so far have been mixed, even when sites force viewers to watch video ads by making them impossible to watch.
Many studies have shown that viewers abandon the video completely is an ad appears.
User love free content. Advertisers love to fill up every pixel of web screen with messaging. Publishers are still trying to find the right balance.
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From Grapic Design USA
Is it not enough that the Internet tracks and measures every click in painful detail? Now, in-store marketers are endorsing an initiative called P.R.I.S.M., a joint venture between Nielsen, the In-Store marketing institute and various marketers and retailers.
P.R.I.S.M. is ramping up to track the exposure to marketing efforts such as place-based networks, shelf-talkers, and POP displays. Participants include Proctor & Gamble, Coke, ConAgra, General Mills, and Nintendo.
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P.R.I.S.M. has the potential to provide details on which promotional materials are the most effective with shoppers, and to measure and possible increase ROI.
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Nonprofit marketing expert Nancy E. Schwartz is the primary author of the Getting Attention blog and e-newsletter.
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By Nancy Schwartz, Getting Attention
As businesses of all kinds develop strategies to gain exposure for products and services through social media, non-profits must also reach out through non-traditional channels to get their message out there.
Getting Attention is a blog that provides a model for nonprofit press outreach and one you can follow for your nonprofit, even if you didn't just launch.
The Getting Attention blog is a source of ideas, tactics, and tips for nonprofit communicators focused on helping their organizations succeed through effective marketing.
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Got an interesting trend you'd like to share? Let us know about it.
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