Marketer 2.0
New Technologies-
New Skills Needed
for Marketers

Growing consumer control over technology is forcing marketing professionals to develop new skills. The new breed of marketer demands both creative innovation and data-driven analytics (Marketing News April 2007).
Here's how can you keep pace with the ever-changing world of marketing

Know Where They're Clicking

E-mail is a valuable part of many marketing programs, but it can be difficult to know what gets customers to click through.

A recent study examined such e-mails—with some interesting results.
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How to Optimize Your Existing Web Site
A Hot Topic Among Local Marketers
by Alissa Barron Stranzl
Speaking at a recent AMA professional development Workshop, Ben Lloyd, president of Amplify Interactive, provided insight into ways existing web sites can take steps to becoming more optimized. The audience was left wanting more.
We caught up with Ben to learn more>>

Eric Gregg, Managing Partner,
iLoyalty
AMA Oregon President Elect

"Marketers are what they make of themselves. You can redefine an entire market, culture or the world based on what you do; how can that not excite you?"

Marketer Profile
Eric Gregg, iLoyalty

Current job/position: Managing Partner,
iLoyalty, Inc. www.theloyalclient.com

Main job responsibility: Managing the strategy and growth of a customer and employee loyalty research firm.

First marketing (or marketing-related) job, and what about it made you want to stay in marketing: Cell phone sales – A weekend job in a mall, where I quickly learned a 19-year old college student buys a cell phone for very different reasons than a 68-year old retiree. Trying to determine what was important to the customer and tailoring my delivery to that was the only thing that made the job palatable (that and the free Orange Julius smoothie hookup).
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