Marketing Extra - Trends in Marketing Portland, Oregon

In This Issue

Search Engine Marketing
& PR

Marketer Profile

Social Media Trend - Twitter

When Good Colors Go Bad

Immigrants in the U.S. are prime targets for Country-of-Origin manufacturers—with some adjustments

Gamesa, the largest cookie manufacturer in Mexico, was forced to redesign their packaging because Mexican Americans and Mexican Immigrants in the U.S. tend to gravitate away from Mexican products over time as they assimilate into American culture. The reason? Such consumers expect better branding and packaging than Mexican companies traditionally offer. Carlos Fuentes of UNO, the Hispanic design and promotion agency that executed the Gamesa packaging project, advises that Mexican businesses must adapt to the shifting buying patterns and expectations of their customers in the U.S.
—or lose them.



Local Associations AIGA AMA Oregon Internet Strategy Forum MRA OEN PAF pdxMindshare PPI PRSA SMPS

Marketing Resources
Marketing Sherpa B2B Marketing Trends Trend Watching Marketing Profs

When Search Engine Marketing Meets Public Relations
Traditional PR provides a critical foundation for SEM PR by Kent Lewis, Anvil Media
Traditional PR may be the art of persuasion, but SEM PR is the art of the sale. SEM PR is a holistic view of applying a variety of traditional PR strategies and new Search Engine Marketing tactics to create and control messages to key stakeholders.
Read more>>

Social Media Trend: What Web Marketers Should Know About Twitter By Jeremiah Owyang If you're responsible for the direction of the online strategies for your company or organization, you've probably been hearing buzz about Twitter, a next-generation instant messaging tool. Even if you're new to Twitter, this will—by linking to resources and providing a starting point for your strategy—serve as a guide to educate you and help you make a decision. Read more>>

Denise Fornberg
Marketing Coordinator,
BOORA Architects

"Comfortable interpersonal and networking skills, solid strategic thinking and confident public speaking abilities are all qualities of good marketers."

Marketer Profile
Denise Fornberg, Boora Architects

Current job/position:
Marketing Coordinator at BOORA Architects.

Main job responsibility: Marketing and business development for architectural design services.

First marketing (or marketing-related) job:
In eighth grade I ran for student-body president of the private elementary school I attended in Annapolis, Maryland. Marketing myself to my peers was terrifying, exciting and stressful all at the same time. It involved such an intense effort (especially the public speaking!), but the rewards were great—I found I had a knack for connecting with my fellow students and I enjoyed creating the graphics and core message for my campaign. I still feel the thrill of winning the election every time we win a new project.
Read more>>

When Good Colors Go Bad
Olympic Logo Causes Major Eye Strain
The logo for the 2012 Olympic games in London already has people ready to torch it. Animated video based on the recently revealed logo—which cost the London Games Organizing Committee the equivalent of around $1 million—has caused some viewers to experience epileptic seizures.

As result, many Londoners are demanding that the logo be scrapped. While the video has been edited, the committee has already decided that such a response is “not an option.”

Former Olympic gold medalist Lord Coe stands by the brightly colored design. It must be noted that Coe himself is color-blind. What may be even more ironic is the fact that the logo will also be used for the Paralympics Games—which include athletes with disabilities, including epilepsy.

If you look long enough, you can see the numbers "2012."
The Malibu Barbie color palette is eye-catching, but the highly sylized numbers are distracting.

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