Color Extra - Trends in Color and Design Spring 2007


In This Issue
Eco-Colors - Brand it Green
"Wavy" Does It!
Color Trends - "Melange"
Good Colors - Bad Ads

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Eco-Marketing | Brand it Green Through Color

It’s everywhere—the sustainability movement has reached all areas of life. In the Northwest, savvy marketers and designers know it pays to cash in on Green. A few simple color changes in your print and web advertising can give you the eco-edge you need.

		Design Trend \| Waving Does it! In recent years, print and web designers have incorporated the circle, the oval—and their cousin the rounded rectangle—into many forms of advertising. In a leap beyond the status quo, a new player has emerged in the shape scene. Find out why "Wavy" isn't just for hair anymore. Read More>>

New Color Trend \| "Melange" From the world of interior design arrives a fruity new color trend. Flavored by melon, apricot, strawberry and orange, Melange is an assortment of tantalizing shades guaranteed to stimulate the visual appetite. In addition to the warm fruit flavors, and feeding the need for fresh, vital combinations, there is a toasty tan, a vibrant poppy red, a vivacious yellow, a balancing blue—all well grounded by a rustic khaki.		Courtesy of Pantone.com

		When Good Colors Go Bad \| Print Ad Faux Pas Primary Brights. They’re upbeat and they look good together. These colors bring life to dull ads. But beware—they may miss the mark for some products. See how to (and how NOT to) use these colors in print ads. Read More>>

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