These days it seems like everyone wants to jump on the “Green” band wagon. From foods to clothing, natural and eco-friendly products are grabbing more of the consumer’s attention—and their purchasing power. Green branding is no longer limited to camping gear and organic produce. Companies in banking, communications, transportation and other industries are successfully positioning themselves as Green through key messaging and effective use of color.
Not surprising, use of various shades of green in design is a first step. Green evokes nature, growth, and life. Browns mix well with greens and support earthiness, warmth, and roots.
Traditional green packing design for Walnut Acres by Perfectly Nice.
Other earth-based colors such as blue (water and sky) and orange are considered secondary earth tones, and they can be used to complement the core greens and browns.
Pod Bread packing design provided by Watts Design.
Adding a touch of bright turquoise, peridot green, or mineral red creates a light and fun element to web sites and collateral that rely heavily on earth-tones.
When your company or organization does not offer an earth-based product or service, the use of organic images (plants, trees etc.) and secondary "green" colors and brights can be used to add a sense of organic connection.
Whether on the web or in print, traditional or non-traditional "green" sectors, you can use colors, images, and design elements to Brand It Green.
