Flowing hair and restless ocean waves evoke a sense of continuous movement. Designers are once again embracing the asymmetrical beauty of wavy elements in many ways.
The free-flowing nature of waves allows for multiple colors and textures to work together in
uneven rows.
In clothing, furnishings, and packaging—wavy adds fun and flair.

Wavy can be fun and business-like. Financial institutions, telecommunications companies, and health service providers use wavy graphics to appear approachable and hip.
Find wavy forms and designs in nature. Rich textures and non-uniform patterns in nature provide excellent contrast to logos, text and design elements.

Sometimes wavy isn't the best option. This bus bench is unique and eye-catching. It's also potentially dangerous.
Don't lean back too fast!
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